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Leg Serie A collaborates with Allied Sports for commercial sales in North America

Allied Sports Named Official Agency of Record for Lega Serie A USA in North America

Allied Sports Named Agency of Record for Lega Serie A in North America

NEW YORK, May 22, 2024 /PRNewswire/ — Lega Serie A USA has announced that Allied Sports will serve as the official agency of record for the Italian soccer League’s North American team, based in New York City.

Allied Sports will be responsible for leading the commercial strategy and sales efforts for Lega Serie A in the United States. The goal of this partnership is to maximize corporate partnership revenue, expand the League’s domestic fanbase, and collaborate with like-minded brands.

Serie A is a global football powerhouse comprised of 20 competitive Italian clubs, with five owned by Americans – Atalanta B.C., Fiorentina, Genoa, AC Milan, and Roma. The league has seen an increasing number of American players, including Christian Pulisic who currently plays for AC Milan.

Commenting on the partnership, Sean Barror, Founder and Chief Revenue Officer of Allied Sports, expressed excitement for the potential growth of Lega Serie A in North America. He highlighted the opportunity for brands to connect with audiences by associating with Italian excellence in the realm of sports, culture, and entertainment.

Andy Mitchell, Lega Serie A’s North America CEO, emphasized the alignment in vision between Allied Sports and the League. He noted the strong connection North American fans have with Italian culture, presenting a unique opportunity to introduce the brand to new audiences.

With over 518 million fans worldwide, Serie A boasts a significant following outside of Italy. The League’s data shows a large percentage of North American fans within the Gen Z demographic. Additionally, Lega Serie A has been recognized as the best league in the world twelve times, surpassing other top leagues in global rankings.

About Lega Serie A:
Lega Serie A is Italy’s premier professional football league, renowned for its exceptional clubs and captivating style of football. The league’s U.S. office was opened in NYC in 2022 to strengthen connections with American fans and brands.

About Allied Sports:
Allied Sports, established in 2019, is a dynamic agency led by industry leaders focused on transforming sports sponsorship into compelling storytelling. The agency has been recognized as one of the Best Places to Work in Sports. For more information, visit or follow @AlliedSports on LinkedIn.

SOURCE: Allied Sports

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