HYBE Accused of Age-Restricting New Jeans’ Latest Music Video

Fans of popular K-pop group New Jeans are up in arms after accusing music label HYBE of restricting access to the official music video of their latest single “How Sweet” on YouTube. The outrage stems from the inability of fans to view the new content from their favorite K-pop group, despite the group’s international success with hits like “Attention,” “Hype Boy,” and “Super Shy.”

New Jeans, who joined HYBE in 2019 and debuted under the label’s music subsidiary ADOR, have faced backlash from fans for the alleged age restriction placed on the music video. The group’s loyal fanbase, known as Bunnies, took to social media to express their frustration over the limited accessibility to the video, especially in countries like Korea.

The controversy further escalated when HYBE found themselves embroiled in a legal feud with Min Hee Jin, the CEO of ADOR, adding fuel to the fire of fan discontent. Despite the accusations, HYBE denied any involvement in the age restriction of the music video, stating that YouTube independently made the decision to restrict access in 14 countries.

In response to the allegations, HYBE requested YouTube to provide an explanation for the restriction and resolve the issue promptly. The label clarified that they do not set age restrictions when uploading music videos and emphasized that YouTube has sole discretion in making such decisions.

This incident is not the first time HYBE has been criticized for similar issues with other artists, prompting fans to raise complaints persistently. As the tension between the label and fans continues to mount, the K-pop community eagerly awaits a resolution to ensure unfettered access to their favorite music content.