In a bold move to cater to the tastes of New York pizza aficionados, Domino’s has unveiled its latest addition to the menu—authentic New York-style pizzas. This new offering aims to provide customers with a genuine Big Apple pizza experience, featuring large, foldable slices reminiscent of those found in the heart of New York City.
Domino’s recent menu expansion introduces the New York-style pizza, designed to meet diverse customer preferences. This new variety joins a lineup that includes hand-tossed, pan, thin crust, and gluten-free options. Crafted from fresh, never-frozen dough, each pie is hand-stretched to achieve the iconic thin base, then adorned with a rich blend of mozzarella and provolone cheeses, ensuring a flavorful bite every time.
Domino’s CEO Russell Weiner expressed enthusiasm about the launch, noting, “With our new New York-style pizza, we’ve focused on perfecting the balance of sauce, cheese, crust, and toppings to let the ingredients’ true flavors stand out. This could soon become a top favorite among our customers.”
To celebrate this launch, Domino’s is rolling out attractive promotions. For a limited time, patrons can enjoy a large three-topping New York-style pizza for just $10.99. Additionally, Domino’s Rewards members have the exclusive opportunity to exchange 60 points for a medium two-topping pizza of this new style. These pizzas are also included in the brand’s popular Mix&Match Deal, priced at $6.99 for each item when two or more are ordered.
Amidst these additions, Domino’s has also phased out its Brooklyn-style pizza, according to sources and recent menu checks by Eat This, Not That! Although both styles share similarities like being hand-stretched and thin, the specific differences remain unclarified as Domino’s has not officially commented on the discontinuation.
This new introduction at Domino’s follows a trend among major pizza chains incorporating New York-style pizzas into their menus, mirroring a similar move by Pizza Hut earlier this year with their limited-time return of the Big New Yorker pizza, a nostalgic favorite since 1999.
Domino’s strategy not only diversifies its menu but also positions the brand as a serious contender in the New York pizza market, inviting both old and new customers to indulge in a slice of the city, no matter where they are.