“Byun Woo Seok Dominates June Brand Rankings in South Korea: Lovely Runner Success and More”
South Korea’s newest heartthrob, Byun Woo Seok, has taken the K-drama industry by storm, claiming the #1 spot in June’s brand ranking. With the success of his time slip drama Lovely Runner, Byun Woo Seok has solidified his position as the king of K-dramas, surpassing all competitors and showcasing his strong brand influence. His current brand value of 14,441,257 is nearly double that of second-place holder Chun Woo Hee.
The frenzy surrounding Byun Woo Seok has transcended borders, turning Lovely Runner into a sensational hit globally. Despite lacking a major OTT release, the drama peaked in 130 countries on the international over-the-top platform Rakuten Viki. Additionally, the show’s domestic streaming platform Tving reportedly surpassed Netflix for the first time in daily viewing hours during the series’ last episode.
Byun Woo Seok’s success comes as he portrays Ryu Sun Jae in Lovely Runner, a vocalist in an imaginary boy group. The time-traveling drama, based on the web novel “The Best of Tomorrow,” follows Sun Jae’s biggest fan, Im Sol, who is transported back in time after Sun Jae’s suicide. Together, they rewrite their tragic destiny through the healing power of love.
In the actor/actress brand value rankings for June, Byun Woo Seok claimed the top spot, followed by Chun Woo Hee at #2 and Ma Dong Suk at #3. These rankings provide insight into the relationship between Korean viewers and their favorite stars, taking into account factors like web presence, media attention, and customer interaction.
Byun Woo Seok’s rise to the top of June’s brand ranking cements his status as the reigning king of K-dramas, captivating audiences both in South Korea and around the world with his charismatic performances.