“Tom Brady teams up with Abbott and Big Ten Conference to combat blood shortage in America through innovative approach” – Fox News

Seven-time Super Bowl champion Tom Brady is teaming up with healthcare company Abbott and the Big Ten Conference to tackle the blood shortage crisis in the United States in a truly innovative way.

In a partnership announced on Monday, Brady, Abbott, and the Big Ten Conference will work together to raise awareness about the critical need for blood donations across the country. The initiative, dubbed the “Really Unique Blood Challenge,” aims to encourage people to donate blood and help save lives.

Brady, who has a personal connection to the cause as his own mother battled cancer, said in a statement, “I am honored to partner with Abbott and the Big Ten Conference to tackle this important issue in a really unique way. Blood donations are crucial for so many people in need, and I am proud to lend my support to this cause.”

According to Abbott, blood donations have decreased significantly during the COVID-19 pandemic, leading to a severe shortage in many parts of the country. The company hopes that by teaming up with Brady and the Big Ten Conference, they can raise awareness and encourage more people to donate blood.

The Big Ten Conference, which includes 14 universities across the Midwest, will also play a key role in the initiative by hosting blood drives and promoting the importance of blood donations to their student-athletes and fans.

“We are thrilled to partner with Tom Brady and Abbott to address this critical issue and make a difference in the lives of those in need,” said a spokesperson for the Big Ten Conference.

The “Really Unique Blood Challenge” will kick off with a series of events and campaigns aimed at raising awareness about the importance of blood donations. Brady, Abbott, and the Big Ten Conference are hopeful that their partnership will inspire others to join the cause and help save lives.

As the nation continues to grapple with the ongoing blood shortage crisis, this partnership between Tom Brady, Abbott, and the Big Ten Conference offers a glimmer of hope and a unique opportunity to make a real difference in the fight against blood shortages.