SuperBook Sports to Exit Online Sports Betting in Eight States: Impact on Bettors and Industry Trends

SuperBook Sports, a prominent sports betting unit of Westgate Resorts, has made a surprising announcement to withdraw from the online sports betting business in eight states outside of Nevada. This decision, set to take effect on July 19, 2024, will impact bettors in Colorado, New Jersey, Arizona, Tennessee, Ohio, Iowa, Maryland, and Virginia, who will no longer have access to SuperBook’s mobile wagering accounts.

The company has advised bettors in these states to withdraw their funds promptly, as SuperBook Sports will no longer accept wagers, deposits, or new accounts in those regions. While operations in Nevada and at the Westgate Las Vegas Resort & Casino will continue, the future of the SuperBook retail location at The Lodge Casino in Colorado is uncertain.

This move by SuperBook Sports is part of a larger trend among online sportsbook operators, with others like Super Group choosing to exit the US market as well. The highly competitive nature of the sports wagering industry, dominated by major players like DraftKings and FanDuel, has posed challenges for smaller operators trying to establish a foothold.

Despite its strong brand recognition in Las Vegas, SuperBook Sports struggled to expand beyond Nevada, even with popular events like the SuperContest and SuperContest Gold. The departure of the company from the online sports betting market highlights the hurdles faced by smaller operators in an industry that is constantly evolving.

As the sports wagering landscape continues to change, it is likely that more companies will reassess their presence in different states to effectively compete and adapt to the challenging market conditions.