MLS not included in new Reddit deal with major US sports leagues

Reddit’s Exciting Content Partnerships with NBA, NFL, and MLB Featuring Star Athlete AMAs and Video Highlights

Reddit’s latest move to partner with major sports leagues such as the NBA, NFL, and MLB has fans buzzing with excitement. With over 500 million global users, Reddit is set to showcase video highlights and host Ask Me Anything (AMA) sessions with star athletes from these popular leagues.

What sets this partnership apart is Reddit’s decision to share revenue from advertisers with the leagues, fostering a spirit of collaboration and mutual success. With a large portion of its audience in the United States, where sports highlights are highly sought after, Reddit is looking to capitalize on the popularity of American sports and the star power of its athletes.

According to Reddit’s chief operating officer Jen Wong, these partnerships will allow the leagues to connect with a global audience in a more personal way through engaging content experiences. However, one glaring absence in these partnerships is Major League Soccer (MLS), which continues to strive for growth and engagement on a global scale.

While MLS may have missed out on this opportunity, the potential for growth and engagement on a platform like Reddit remains significant. With the success of video highlights on platforms like YouTube, a partnership with Reddit could have been a game-changer for MLS in reaching a wider audience.

In conclusion, Reddit’s new content partnerships with the NBA, NFL, and MLB are sure to offer fans an exciting opportunity to interact with their favorite athletes and enjoy thrilling sports content. While MLS may have missed its chance this time around, the platform still holds promise as a valuable tool for expanding the league’s fan base and connecting with supporters worldwide.

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