Netflix Lands Exclusive Rights to Stream NFL Games on Christmas Day 2024

Netflix made a bold move in the live sports arena with the announcement that it has secured exclusive rights to stream two NFL games on Christmas Day in 2024, 2025, and 2026. This deal marks a significant shift for the streaming giant, positioning it as a major player in the live sports rights race. With over 270 million subscribers globally, including 80 million in the U.S. and Canada, Netflix has the financial might to compete with traditional linear powers in the sports broadcasting industry.

The move has been likened to a Game of Thrones moment, with Netflix metaphorically commanding their dragons to breathe fire at their competitors. Michael Nathanson, co-founder and senior managing director of research firm MoffettNathanson, sees this move as a strategic step in moving up the consumer value chain by adding live sports to their offerings.

While Netflix has dabbled in sports-adjacent content in the past, such as docu-series like “Formula 1: Drive to Survive” and one-off events like The Netflix Cup, this deal with the NFL marks a significant escalation in their sports programming. The games will be available on broadcast TV in the competing team cities and on U.S. mobile devices with NFL+, further expanding Netflix’s reach in the sports broadcasting landscape.

This move by Netflix is sure to rattle the traditional players in the industry, as the streaming giant flexes its financial muscle and solidifies its position as a formidable contender for live sports rights. As they breathe fire into the live sports arena, Netflix is set to shake up the game and give its competitors a run for their money.