Enhancing Customisation Experience on Instagram with ‘Close Friends on Live’ Feature

Meta’s New Instagram Feature Allows Users to Go Live with Close Friends Only

In a bid to enhance the user experience on its platform, Meta has announced a new feature for Instagram that will revolutionize how users interact with their close friends. The new feature, known as ‘Close Friends on Live’, will allow users to go live with up to three other people, but only those who are on their list of close friends on the app.

This new feature aims to provide users with a more intimate and private setting to share moments, catch up with friends, plan trips, share memes, or simply hang out with their closest friends. Instagram users will now have the option to create a more exclusive and personalized live experience, away from the prying eyes of their entire follower list.

The need for this feature arose from the fact that Instagram’s existing live streaming option, introduced in 2016, was accessible to everyone, including those who were not on the user’s follower list. While this feature was popular among celebrities, influencers, and content creators, regular users felt uncomfortable with the idea of sharing their live moments with a wide audience.

With ‘Close Friends on Live’, users can now share influencer-like content, have private discussions, or even host study sessions with a select group of friends, without the fear of being judged by random followers. This feature offers a more secure and controlled environment for users to engage with their close friends in real-time.

Overall, Meta’s continuous efforts to enhance the communication experience on its platforms like Instagram, WhatsApp, and Messenger are redefining how users connect with each other, making it easier and more enjoyable to stay in touch with loved ones.