Deion Sanders calls out TV executives for scheduling Colorado’s late matchup against Kansas State: ‘Half of America is asleep’

Hall of Fame football player and current head coach of Jackson State University, Deion Sanders, took to social media to express his frustration with TV executives for scheduling Colorado’s late matchup against Kansas State.

In a tweet, Sanders criticized the decision, stating, “Half of America is asleep when this game starts! What are we doing? We must do better!”

The game, which was scheduled to kick off at 10:30 p.m. ET, was seen by many as a poor choice for a prime-time matchup, especially considering the potential viewership it could have garnered if it had been scheduled at an earlier time.

Sanders’ comments sparked a debate on social media, with many fans and analysts agreeing with his sentiments. Some argued that TV executives should prioritize the convenience of viewers when scheduling games, while others pointed out the importance of maximizing viewership for advertising revenue.

Despite the controversy, the game went on as scheduled, with Colorado ultimately pulling off a thrilling victory over Kansas State. However, Sanders’ comments serve as a reminder that the decisions made by TV executives can have a significant impact on the viewing experience for fans across the country.