Google faces US antitrust lawsuit over ad tech: Al Jazeera English
Google is once again in the hot seat as the tech giant faces a major antitrust lawsuit in the United States over its ad tech practices. The lawsuit, filed by a group of states led by Texas Attorney General Ken Paxton, alleges that Google has engaged in anti-competitive behavior in the online advertising market.
According to the lawsuit, Google has used its dominant position in the ad tech industry to stifle competition and harm consumers. The company is accused of engaging in unfair practices such as manipulating the ad auction process, colluding with Facebook to limit competition, and using its vast trove of user data to gain an unfair advantage over rivals.
This is not the first time Google has faced antitrust scrutiny. The company is already facing a number of other lawsuits in the US and abroad, including a major case filed by the Department of Justice last year. The outcome of these cases could have far-reaching implications for the future of the tech industry and the way online advertising is conducted.
Google has denied any wrongdoing and has vowed to fight the lawsuit. In a statement, the company said it operates in a highly competitive market and that its ad tech practices benefit both advertisers and publishers.
The lawsuit comes at a time when tech companies are facing increasing scrutiny over their market power and influence. With regulators and lawmakers around the world paying closer attention to the industry, Google and other tech giants may have to make significant changes to their business practices in order to comply with antitrust laws and regulations.