Affle India’s Shares Surge 3.81% After Securing Patent in US

Affle India’s shares surged by up to 3.81% on the Bombay Stock Exchange (BSE) after the mobile marketing platform secured a patent in the United States for its podcast interaction system. The patent, titled ‘Method and System,’ enables users to engage with podcasts using a machine-learning-based interaction system, as announced in an exchange filing on Thursday.

“This grant strengthens our AI-driven contextual recommendations and consumer platform optimizations throughout the consumer’s digital journey, including within live streams such as podcasts,” the company stated in a press release.

This marks Affle’s 10th patent grant out of their total intellectual property portfolio of 36 patents filed by the company. Global brokerage firm Citi recently initiated coverage on Affle India with a ‘Buy’ rating and a target price of Rs 1,600. Analysts at Citi believe that Affle is well-positioned to benefit from the recovery in mobile ad budgets for user acquisitions in India and emerging markets, as well as its mergers and acquisitions strategy focused on return on equity.

Affle is recognized as a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through mobile advertising. The platform aims to enhance returns on marketing investments through contextual mobile ads while also combatting digital ad fraud.

At mid-morning trading, Affle India’s stock had pared some of its gains but was still trading 1.77% higher at Rs 1435.05 per share on the BSE, while the BSE Sensex rose 0.13% to 79,998 levels. The company’s investors include prominent names such as Microsoft and Bennett Coleman & Company (BCCL).

The culmination of this patent grant reflects Affle India’s commitment to innovation and excellence in the mobile advertising space, solidifying its position as a key player in the industry moving forward.