Saudi Culinary Revolution: Empowering Local Talent and Boosting the Economy

Saudi Arabia is witnessing a culinary revolution as new coffee shops and fast-food restaurants offer high-quality food and drinks at accessible prices, all while prioritizing the hiring of local talent. This shift in the dining landscape is not only boosting the economy but also fostering a sense of community within the nation.

Customers are raving about the great value for money they are receiving at these establishments, with one patron highlighting the affordable price of a V60 coffee at just SR10 ($2.67). The focus on employing local workers is also resonating with customers, who appreciate the personal connection and community engagement it brings.

However, not everyone is celebrating this wave of new dining options. Local business owners, like Saad from Alkhobar, are struggling to compete with the larger restaurant entrepreneurs who offer lower prices. Despite his efforts to adapt and save his coffee shop, Saad was forced to close its doors in 2023 due to mounting losses.

Financial analyst Talat Hafiz emphasized the importance of small and medium enterprises (SMEs) in the Saudi economy, noting that they are the backbone of business activities. While the Saudi government has been proactive in supporting SMEs, many still face challenges such as market needs, management experience, and financial resources.

As more restaurant entrepreneurs enter the market, the competition is driving everyone to elevate their game. While the road ahead may be challenging for local businesses, the shift towards quality, affordability, and community engagement in the dining scene is undoubtedly reshaping the culinary landscape of Saudi Arabia.