DraftKings Partners with WNBA for Sports Betting and Daily Fantasy Integration

DraftKings and WNBA Announce Exciting Sports Betting Partnership

In a groundbreaking move, DraftKings and the WNBA have officially forged a new gaming partnership that is set to revolutionize the sports betting and daily fantasy landscape. The announcement comes on the heels of a widely reported $2.2 billion media rights deal that has generated a buzz across the sports industry.

As part of the agreement, DraftKings will become an official sports betting and daily fantasy partner of the WNBA, with access to league and team intellectual property, marketing opportunities, and official league data feeds to enhance the fan experience. This strategic partnership aims to bring WNBA content to DraftKings’ platforms and engage millions of users and WNBA fans in a new and exciting way.

Matt Kalish, president of DraftKings North America, expressed his enthusiasm for the collaboration, highlighting the WNBA’s tremendous growth and the company’s commitment to supporting women’s sports. The partnership will also see DraftKings as a presenting partner of the “WNBA Postseason Push,” a platform that will showcase highlights, social integrations, and odds updates during the final two weeks of the season.

The deal with the WNBA further solidifies DraftKings’ presence in the basketball world, as the company is already an official sports betting partner of the NBA. Colie Edison, WNBA Chief Growth Officer, emphasized the importance of partnering with industry leaders like DraftKings to enhance fan engagement and promote innovation and equity in women’s sports.

Notably, the partnership aligns with a recent media rights deal that values the WNBA at $2.2 billion over 11 years, marking a significant increase from the league’s current agreements. This exciting development underscores the growing popularity and market value of women’s sports, positioning the WNBA for continued success in the years to come.

Overall, the collaboration between DraftKings and the WNBA represents a major milestone for both entities, setting the stage for a dynamic and mutually beneficial partnership that will shape the future of sports betting and fan engagement in the WNBA.