Monday, July 15, 2024

The Macao Experience Roadshow in Malaysia Begins Tomorrow (5 July): Seminar Explores New International Marketing Opportunities Today

MGTO organizes mega promotional event in Kuala Lumpur for Experience Macao Roadshow and Tourism Seminar

Macao Government Tourism Office (MGTO) Targets Southeast Asia with Mega Promotional Event in Malaysia

In a bid to tap into the continuously-growing Southeast Asian market, the Macao Government Tourism Office (MGTO) is set to launch a four-day Experience Macao roadshow in Kuala Lumpur, Malaysia. The event, scheduled to kick off tomorrow (5 July), follows a successful promotional event in Malaysia last October.

Today (4 July), the “Macao Tourism + MICE Product Updates Seminar & Travel Mart” was held at Sunway Resort Hotel in Kuala Lumpur. The seminar was attended by key figures such as Deputy Director of MGTO, Cheng Wai Tong, Vice President of Outbound of the Malaysian Association of Tour and Travel Agents (MATTA), Chong Yu Ken, and other representatives from Macao and Malaysian travel trade. With over 110 participants, the event aimed to keep expanding international visitor markets for Macao through various channels.

According to Deputy Director Cheng Wai Tong, Malaysia ranks as the fourth largest international visitor market for Macao, with a significant increase in Malaysian visitors observed in the first half of 2024. The Deputy Director emphasized the importance of collaboration with the Malaysian tourism sector to attract more visitors to Macao.

The seminar also focused on promoting “Tourism + MICE” in Macao and Hengqin, with discussions on business opportunities between Macao and Malaysia travel trade. Representatives showcased Macao’s latest tourism developments, cultural tourism in Hengqin, and the MICE and business environment in Macao, highlighting the potential for collaboration and growth in the tourism sector.

With a 14-fold increase in international group travelers to Macao in the first five months of 2024, the popularity of group tours among visitors is evident. To further promote Macao as a prime travel destination, MGTO is organizing an Experience Macao roadshow in Malaysia, starting tomorrow at Sunway Pyramid Shopping Mall. The roadshow will feature Macao’s latest travel information, unique tourism offerings, and special packages, providing local residents with the opportunity to plan their dream journey to Macao.

For more information about the mega roadshow in Malaysia, visit the themed website: https://www.macaotourism.gov.mo/en/article/promotion/experience-macao-malaysia-roadshow.

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