Kate Spade New York’s Spring/Summer 2025 campaign, “To the Ones Who Carry Us,” features Grammy-nominated artist Ice Spice and social media star Charli D’Amelio, celebrating fierce friendships. The campaign promotes the Deco handbag as a symbol of simplicity and versatility, targeting Gen Z with vibrant visuals that resonate with their bold lifestyle. Directed by Henry Scholfield, the accompanying lookbook includes contributions from notable creatives and will launch on April 30, 2025. Kate Spade, founded in 1993, is a global lifestyle brand recognized for its joyful designs and part of the Tapestry house of brands. Visual materials with links to photos are available.
