PhonePe’s Indus Appstore Continues Fight for Adoption Amidst Google Play Store Monopoly

PhonePe’s Indus Appstore is making waves in the app market as it strives for widespread adoption by smartphone manufacturers and consumers. Six months since its launch, the app store has garnered two million downloads, but still has a long way to go to compete with Google’s near monopoly in the segment.

One of the biggest challenges facing Indus Appstore is convincing smartphone manufacturers to pre-install it on their devices. Users currently have to download it from the company’s website, and face a warning from Google’s Android about the file possibly being unsecured. Most smartphone manufacturers are considering PhonePe’s proposal to pre-install the app store, taking into account user demand and privacy and security concerns.

PhonePe remains optimistic about the future of Indus Appstore, stating that they are in advanced discussions with several major smartphone manufacturers to expand their reach. The company emphasizes its commitment to user privacy and security, with clearly defined policies in place.

Key features of Indus Appstore include no commissions on in-app purchases, support for multiple Indian languages, and third-party payment methods. The app store also offers unique features such as app discovery through short videos and easy login with a mobile number.

As Indus Appstore continues to gain traction in the market, smartphone manufacturers and users alike will play a crucial role in shaping its success in the future.