AFC Bournemouth Unveils Inaugural Product Line in Partnership with Michael B. Jordan
AFC Bournemouth Unveils Exclusive Pre-Season Kits Designed by Michael B. Jordan!
In an exciting move, AFC Bournemouth has revealed their first-ever product line in collaboration with club owner and Hollywood superstar Michael B. Jordan. The actor, known for his roles in ‘Black Panther’ and ‘Creed’, has been a minority stakeholder in the club since 2022 and has now put his creative touch on their pre-season kits for the upcoming USA tour in California.
The special edition kits, made by Umbro, the club’s kit maker since 2017, feature a striking interlocking cherry pattern in the iconic red and black colors of AFC Bournemouth. Each piece in the range will bear the exclusive MBJ x AFCB tag, highlighting the partnership with Michael and his Outlier Society Ventures.
A modern reinterpretation of a vintage Cherries crest, designed by talented designer Daniel Norris, will also be featured on the shirts as a secondary mark across various club projects. Michael expressed his excitement about the project, stating, “These are exciting times for Cherries fans and I’m looking forward to see what this season brings.”
The California tour will showcase the new kits in action, with the black edition worn in a friendly match against Wrexham and the red edition set to be worn against Arsenal. Fans can get their hands on the limited-edition Umbro AFC Bournemouth 2024-2025 MBJ pre-season kits starting from July 20, with the adult-sized kit retailing at £85 GBP ($110).
This collaboration between AFC Bournemouth and Michael B. Jordan has created much buzz among fans, and the anticipation is high to see the team hit the pitch in style during the upcoming pre-season tour in California.