Google Faces Legal Action in Multiple Countries for Anti-Competitive Practices in Ad Tech Industry: US, India, and Canada Take Legal Action

In a major blow to tech giant Google, India and Canada have joined the United States in suing the company for anti-competitive practices in the ad tech industry. The lawsuits allege that Google has abused its dominant position in the market to stifle competition and harm consumers.

The Indian Competition Commission announced on Monday that it has filed a complaint against Google for allegedly engaging in anti-competitive behavior in the online advertising space. The commission claims that Google has unfairly favored its own services and restricted competition in the market.

Similarly, the Competition Bureau of Canada has also filed a lawsuit against Google, accusing the company of abusing its dominant position in the online advertising industry. The bureau alleges that Google has engaged in anti-competitive practices that have harmed competition and innovation in the market.

These lawsuits come on the heels of a similar case filed by the US Department of Justice last year, which accused Google of monopolizing the online advertising industry. The US lawsuit is still ongoing, with Google denying the allegations and vowing to fight the charges.

Google has faced increasing scrutiny from regulators around the world over its dominance in the online advertising industry. The company controls a significant portion of the digital ad market, giving it immense power to dictate terms to advertisers and publishers.

The outcome of these lawsuits could have far-reaching implications for Google and the online advertising industry as a whole. If found guilty of anti-competitive practices, Google could face hefty fines and be forced to change its business practices to promote fair competition in the market.

As the legal battles continue to unfold, the tech giant will be under increasing pressure to defend its actions and prove that it is not engaging in anti-competitive behavior. The outcome of these lawsuits could reshape the online advertising industry and set a precedent for how tech giants are regulated in the future.