Saturday, July 13, 2024

Get ready for some serious gaming action at Champion Sports Bar, Selfridges, London

Champion Sports Bar at Harry Gordon’s – The Ultimate Summer Destination for Sports Fans and Foodies

Champion Takes Over Harry Gordon’s Bar for Summer Sports Celebration

Londoners and sports enthusiasts have a new hotspot to enjoy this summer as Champion, the iconic athletic brand, has announced a two-month takeover at Harry Gordon’s Bar & Kitchen in Selfridges London. The newly transformed space, now known as ‘Champion Sports Bar at Harry Gordon’s’, is part of Selfridges’ Sportopia celebration of sports this season.

The Champion Sports Bar pays homage to the brand’s rich US heritage by showcasing exclusive vintage pieces from Champion’s New York Archives dating back to the 1940s and 1950s. The space has been designed to immerse customers in a journey through sports history and iconic clothing archives, all within a US sports bar-themed setting.

Customers can anticipate live streaming of major sporting events throughout the summer, all while enjoying classic ‘US sports bar’ cuisine. From the Champion Hot Dog to the Oreo Boozy Milkshake, the menu offers a mouthwatering selection of American classics to indulge in while cheering on their favorite teams.

In addition to the temporary sports bar takeover, Champion has launched a permanent concession at Selfridges London on the third floor. Customers can shop the brand’s original ‘Made in Japan’ and ‘Made in the USA’ collections before heading down to the Champion Sports Bar for a meal and drinks.

Lorenzo Moretti, President EMEA at Champion, expressed excitement about the collaboration with Selfridges, stating, “We’re thrilled to take our partnership with Selfridges beyond our retail space to open the Champion Sports Bar at Harry Gordon’s. This space encapsulates the heritage and history of our over 100-year-old brand.”

The Champion Sports Bar at Harry Gordon’s is open seven days a week, serving food and drinks from 11.30 am until 9 pm (until 9.30 pm on Fridays) for customers to enjoy. Reservations can be made on the Selfridges website for those eager to experience this unique summer sports celebration firsthand.

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