Tuesday, May 21, 2024

Chili’s® Elevates Its Cocktail Game with a New Tequila-Infused Espresso Martini, Courtesy of Reality TV Stars

DALLAS, April 15, 2024 — In a bold move that mixes tradition with a pinch of flair, Chili’s® Grill & Bar has rolled out a new Espresso Martini that is sure to capture the palates of cocktail enthusiasts. This latest creation is part of Chili’s ongoing commitment to innovative cocktail offerings, blending rich espresso with the smoothness of Lunazul® Reposado Tequila.

Vice President of Marketing, Jesse Johnson, emphasized the uniqueness of the beverage, stating, “Our Espresso Martini isn’t just a drink; it’s a signature Chili’s experience. Crafted with the deep flavors of tequila instead of vodka, it offers a sophisticated twist that resonates with our identity.” The partnership with Scheana Shay and Katie Maloney, both known for their reality TV fame and cocktail expertise, has infused the drink with a celebrity touch that adds to its appeal.

Scheana Shay, reflecting on her days as a Chili’s waitress from 2005 to 2006, remarked on her journey back to the brand, “Returning to Chili’s to collaborate on this project has been a nostalgic and exciting endeavor for me. It’s a celebration of how far I’ve come from mixing Chili’s Presidente Margaritas to creating a premium Espresso Martini.”

Katie Maloney, bringing her tequila knowledge to the table, added, “The Espresso Martini by Chili’s is more than just a cocktail—it’s a perfect blend of nostalgia and innovation. It’s crafted to suit all tastes, whether you’re pairing it with a light snack like chips and salsa or indulging in a hearty meal like the Chicken Crispers.”

The promotional campaign features both Shay and Maloney in a series of playful videos set in a Chili’s restaurant, where they showcase their bartending skills. These ads aim to capture the vibrant essence of the drink and will be featured across television, streaming services, and social platforms throughout the spring season.

Chili’s invites guests nationwide to try the new Espresso Martini, crafted with a mix of Lunazul® Reposado Tequila, Captain Morgan® Spiced Rum, and Monin® Agave Nectar, beautifully garnished with coffee beans. For those interested, visit Chili’s website for more details and to locate a restaurant near you. Remember, you must be 21 or older to enjoy this delightful twist on a classic.

About Chili’s® Grill & Bar
As a cornerstone of the casual dining sector, Chili’s® prides itself on its lively atmosphere and a menu that celebrates variety—from its well-known Big Mouth Burgers to its sizzling fajitas. The brand is dedicated to providing a fun dining experience with a focus on quality and innovation. For more information, please visit Chili’s official website.

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