Adidas resolves conflict with Kanye West over antisemitic comments: BBC.com
Adidas has officially ended its partnership with rapper Kanye West following his recent controversial and antisemitic comments.
The sportswear giant announced on Monday that they will no longer be working with West, stating that they do not tolerate any form of hate speech or discrimination. This decision comes after West made several inflammatory remarks in a recent interview, including comments that were widely condemned as antisemitic.
In a statement, Adidas said, “We stand against any form of hate speech and discrimination and consider it a breach of our values. As such, we have made the decision to terminate our partnership with Kanye West.”
West has been a longtime collaborator with Adidas, creating popular sneaker lines and apparel collections for the brand. However, his recent remarks have sparked outrage and backlash from fans and the public.
Many have praised Adidas for taking a stand against hate speech and holding their partners accountable for their actions. The decision to end their partnership with West sends a strong message that hate speech will not be tolerated in any form.
As of now, West has not publicly responded to Adidas’ decision to cut ties with him. It remains to be seen what the future holds for the rapper and his relationships with other brands in light of his controversial comments.